The notion behind the series “Digital Waste:The Sweet Smell of Burning” highlights the behavioural issues of taking excessive photographs and the disproportionate exchange of worthless information on various social media platforms. The series is divided into three components: photographs and objects primarily use rejected images, and video work highlights engagement with meaningless information, which at times leads to vocalisation (armchair activism) or, alternatively, demonstrates indifference towards various social issues.

In her photographic exploration of the overwhelming number of images we take, save, and ultimately discard, Madhvee delves into how this flood of digital behaviour affects not only our emotions but also our relationships and sense of connection to the physical world. Her work examines the ways in which the endless capturing and sharing of moments can dilute our experiences, creating a complex interplay between memory and reality. Through subtle transparency and intricate layering techniques, she brings a fresh perspective to visual storytelling, inviting her audience to step into a world where time does not merely stand still but continuously shifts, evolves, and morphs. This dynamic portrayal reflects the transient nature of digital media and its role in shaping our perceptions, encouraging viewers to reflect on the implications of living in a culture that is both hyperconnected and paradoxically disconnected.